Portfolio
Things I built,
and who for.
Blakelike Consulting
This business: 1-on-1 custom software and AI builds for small companies, with no agency in the middle
- 1-on-1: you talk to the person writing the code
- Custom tools, sites, chatbots, and automations
- Built fast with AI, owned by you
- Custom pipelines for automatic video editing & post creation
- Custom websites with custom features tailored to your business
- Custom chatbots for customer support & internal use
- Custom software for inventory management & operations
- Custom marketing plans with custom tools to execute them
- Social media content strategy & scheduling
Let's work together
Start a project
Two minutes of questions, one at a time. I reply within 48 hours.
Rather email? bsichel@blakelike.com
Clients
Businesses helped.
Open →Marin Car Club
Club Website — Live at marincarclub.com
- Collector-car storage + consignment, San Rafael
- Live at marincarclub.com since Sept 2026
- Leads land straight in their Google Sheet
- Inventory refreshes itself every morning
Busa Babe
Social Media Marketing & Content Strategy
- Social media marketing plans
- Brand identity + content calendars
- Engagement-driven posts across platforms
Open →Deeblane
Custom Ops Platform — Bring a Trailer Consignment
- Bring a Trailer consignment shop, Bay Area
- PitLane: one ops platform for the whole shop
- 13-stage pipeline, 5 role tiers, Sheets sync
- Demo runs on fake data with a built-in guide
Open →Polecat Balisongs
Shop Platform — Public Site + Admin CMS
- Hand-milled balisongs, Huntsville AL
- polecatknives.com: every section editable
- Phone-first admin CMS (demo below)
- Live since Blade Show 2026
Open →Doheny Bike
E-Bike Shop Site — Curator + Service Repositioning
- E-bike shop, Dana Point CA
- 11-page site, built overnight for a pitch
- Repositioned to hand-picked + locally serviced
Open →Orange County Network
Events Engine, Weekly Email + Site Search
- Weekly Orange County events digest
- Custom engine: 76 registered sources into one weekly email
- Prototype site with a custom event search engine
Projects
Everything I’ve shipped.
Custom software for small businesses — ops platforms, client sites, internal tools, AI pipelines. Fourth-year Business Administration major at UC Irvine, Paul Merage. Everything here was built by me with Claude.
16
Projects
11
Live now
Open site→FlipVault
Learn butterfly-knife tricks from 550+ curated video tutorials, with progress tracking and a 5-level mastery path
- 550+ curated balisong video tutorials
- Progress tracking and gamified practice
- 5-level mastery path
Live site→Marin Car Club
Live club site — consignment intake straight to their Sheet, inventory that updates itself
- Live at marincarclub.com since Sept 2026
- Six homepage designs from the club's brand, one shipped
- Consignment intake straight to their Google Sheet
Interactive demo→PitLane
Ops platform for Deeblane's Bring a Trailer consignment pipeline
- Replaced 4 SaaS tools with one platform
- 13-stage consignment pipeline, 5 role tiers
- $3.15M in sales tracked
Public site→Polecat Balisongs
Shop-ops platform for solo knifemaker — public site + full admin CMS
- Public site where every section is editable
- Phone-first admin: catalog, builds, build log, events, testimonials
- Private clients tracker, materials with low-stock alerts, invoices
Open demo→Blakelike OS
My whole business in one native Mac app — contacts, knife inventory and trades, social planning, classes, time tracking
- 11,150 lines, wrapped in a native macOS app
- Contacts, knife inventory, trades, reviews, resale
- Social planning, classes, time tracking
Open demo→Jarvis
Eight Claude agents research any topic for me — and fact-check each other — while I work on something else
- 8 Claude agents: specialists, an orchestrator, an auditor
- Three depths, from a quick pass to a deep dive
- Two agents fact-check the others
Brand Brawl
A daily planner that keeps founders shipping: competitive accountability plus an AI scheduler that plans around your energy
- Business planner + daily execution engine
- Competitive accountability with challenge pools
- AI scheduler that plans around your energy
Open site→Mahjong Sensei
Teaches Japanese mahjong from zero — guided lessons, puzzles, a yaku reference, and full games against three AI players
- Beginner curriculum for Japanese mahjong
- Full 4-player games against AI
- Puzzles, yaku reference, XP and levels
ClaudeFace
Topic in, short-form video out: script, voiceover, visuals, and thumbnail, aimed at 12 Shorts a day across 4 channels
- Topic in, finished short-form video out
- Script, voiceover, visuals, thumbnail, metadata
- Target: 12 Shorts a day across 4 channels
ObsidianConnect
Gives Claude a real memory — every decision, idea, and lesson lands in my Obsidian vault, so new sessions start with full context
- Claude reads and writes my Obsidian vault
- Auto-captures decisions, ideas, and lessons
- New sessions start with full context
Construction AI
Exploring AI services for construction and other blue-collar shops — done-for-you builds plus automation
- Exploring AI services for construction and trades
- Done-for-you builds plus automation
Live demo→Doheny Bike
E-bike shop site — hand-picked bikes, local service, built to port to Shopify
- 11-page site, built overnight for a pitch
- 31 bikes, 6 brands, 14 accessories from 2 data templates
- Service-request flow, cart drawer, search
- City calendars
- Libraries
- Museums & venues
- Ticketing
Out
Weekly email
+ a search engine for the site
- Sources
- 76
- Categories
- 7
OC Event Finder
A custom scraper that builds Orange County Network's weekly events email, plus a search engine prototype that puts every event on one site
- Scrapes 76 registered sources: city calendars, libraries, museums, venues, ticketing
- OC-only filter drops LA and San Diego spillover
- Every event gets an image, a link check, and one of 7 categories
Prototype · in progress→Caringhands Carehome
Senior-living site rebuild — four care homes, one site
- Senior-living site rebuild across 4 care homes
- All 19 pages mirrored into a generated skeleton
- Numbered image placeholders until new photos land
Prototype · in progress→Bay Area Mobile Medical Group
House-call medical practice site — rebuilt privacy-first
- House-call medical practice, Bay Area
- All 44 pages, posts, and archives carried over
- Sticky appointment button, 10 counties up front
Tools
In-house AI tools.
Purpose-built Claude Code skills I've authored — installable tools that extend what AI can do for your workflow. Interested in one? Get in touch.
Jarvis
Deep research on autopilot
Click to learn more ▾
8
Agents
Specialists + orchestrator + auditor
3
Research Tiers
Quick, standard, deep
2
Fact-checkers
Agents that cross-check the others
- +Replaces hours of manual research
- +Two agents exist just to fact-check the others
- +Live dashboard shows progress
Client Audit & Pitch
URL in, pitch site out
Click to learn more ▾
6
Pipeline Steps
Qualify, research, brand, build, deploy, follow up
Yes
Auto-Deployed
Client gets a live link
3
Follow-Up Emails
Personalized drip sequence
- +A live pitch site from one pasted URL
- +Pulls brand colors, fonts, and voice automatically
- +Writes the follow-up emails too
Visual Audit
QA inspector for any app
Click to learn more ▾
5
Check Categories
DOM, console, network, a11y, visuals
WCAG
Accessibility
Contrast, focus, touch targets
Report
Output
Ranked critical to low
- +Checks the DOM, console, network, and accessibility in one pass
- +Works on web and native desktop apps
- +Report is ranked by severity, ready to hand off
Obsidian Connect
Claude with a real memory
Click to learn more ▾
Yes
Cross-Session
Remembers every prior conversation
3 types
Auto-Capture
Decisions, ideas, lessons
All
Projects Connected
Knowledge flows between projects
Obsidian
Storage
Markdown files I own
- +No more re-explaining context
- +Captures decisions and lessons without being asked
- +Plain markdown I own — no lock-in
Blakelike Tide
Outreach with a prototype attached
Click to learn more ▾
5
Pipeline Stages
Hunt, audit, build, draft, review
5
Drafts per Run
Capped to keep quality high
Never
Auto-Send
Every draft reviewed by hand
- +One operator doing a 3-person agency's job
- +Every prospect sees their own findings, not a template
- +Never auto-sends — I review every draft
ClaudeFace
Topic to finished video
Click to learn more ▾
7
Pipeline Stages
Script through final composite
Swappable
Video Providers
Change provider in config
1 command
Run
Topic to finished video
Shorts + Reels
Formats
9:16 with hooks and captions
- +One command, finished video
- +Swap video providers in a config change
- +A failed stage never kills the rest
Outside the portfolio
About me.
Fourth-year Business Administration student at UCI Paul Merage. Clubs, leadership, internships — everything I do outside the portfolio.
Zotbotics Robotics Club
Visit site →UC Irvine
UCI's go-to robotics community — drones, 3D printing, makerspace, 4 clubs & 1 network under one roof.
MakerSpace Manager — 3D Print Farm
Part-time · Oct 2025 - Present · Irvine, CA
Running the club's 3D-print farm and leading the team of members operating it day-to-day.
UAV Treasurer & Head of Drone Program
Part-time · Oct 2025 - Present · Irvine, CA · Hybrid
Treasurer and Head of the Tinywhoop and 5-inch Drone Program for UCI's premier Unmanned Aerial Vehicles team.
UAV & PEV Event Organizer
Seasonal · Apr 2024 - Oct 2025 · 1 yr 7 mos · On-site
Event Organizer and active member for UCI's Unmanned Aerial Vehicles and Personal Electric Vehicles clubs.
LEADS Program
Visit site →UCI Paul Merage School of Business
Leadership Experience and Development for Success — a selective 2-year mentorship & professional development program for Merage undergraduates.
VP of Mentorship
Apprenticeship · Oct 2024 - Present · On-site
Mentor Assigner, Creative Director, and Overall Leader for the LEADS development business organization.
Empire Construction & Engineering
Visit site →Santa Rosa, CA
30+ year North Bay general construction & engineering firm — commercial, winery restoration, residential, and agricultural projects.
Project Manager
Internship · May 2025 - Sep 2025 · 5 mos · Santa Rosa, CA · On-site
Project Manager and field worker on commercial and winery restoration jobs — coordinated crews, tracked progress, and kept projects moving through the summer.
@blakelikecar
Visit site →Freelance
Professional car & vehicle-listing photography under my own brand.
Freelance Photographer
Freelance · Mar 2022 - Jan 2025 · 2 yrs 11 mos · California
Professional car photography and vehicle-listing shoots — ran the whole operation end to end (booking, shooting, editing, delivering).
Built with Next.js + Claude · Auto-deploys from Git + Vercel
