Blake Sichel — Portfolio

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Blakelike Consulting

Personable AI solutions for small businesses — no corporate nonsense

1-on-1 support and fully custom solutions for real companies. Not a faceless agency — Blake works directly with you to build exactly what your business needs, using AI to punch way above your weight class.

  • Custom pipelines for automatic video editing & post creation
  • Custom websites with custom features tailored to your business
  • Custom chatbots for customer support & internal use
  • Custom software for inventory management & operations
  • Custom marketing plans with custom tools to execute them
  • Social media content strategy & scheduling
Claude APIAI ServicesFull-StackContent Strategy

Let's work together

Contact Me

bsichel@blakelike.com

Businesses Helped

Busa Babe

Busa Babe

Social Media Marketing & Content Strategy

Developing social media marketing plans and content strategy — building brand identity, planning content calendars, and crafting engagement-driven posts across platforms.

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Deeblane

Custom Ops Platform — Bring a Trailer Consignment

Bay Area car consignment shop specializing in Bring a Trailer auctions. I built PitLane for them — their full operations platform: 15-stage consignment pipeline, 4-tier role-based access, Supabase-backed vehicle inventory, sales tracking, follow-up automation, and Google Sheets integration. See the PitLane project card below for a demo + details.

Polecat Balisongs

Shop Platform — Public Site + Admin CMS

Hand-milled balisong knifemaker in Huntsville, AL. Built polecatknives.com — a fully CMS-driven public site (18 editable sections, hero CTA dropdown, dedicated Available Now shop feed) plus a Supabase-authed admin dashboard where Wilfred self-manages catalog, build log, events, testimonials, a private clients tracker, materials inventory (low-stock alerts + one-tap +1/-1 logging), and print-ready invoices — all from his phone, with iPhone HEIC auto-convert + Cropper.js on every image upload. Shipped live in time for Blade Show 2026.

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Doheny Bike

E-Bike Shop Site — Curator + Service Repositioning

Independent e-bike shop in Dana Point, CA owned by Jason Spates. Built a full 11-page static prototype overnight for a Sunday-morning pitch — homepage, 31 bikes across 6 brands, 14 accessories, service-request flow, cart drawer, search modal — all driven by 2 data templates. Repositioned the brand from "we make bikes" toward "hand-picked + locally serviced" curator + service shop. Designed to port cleanly to Shopify Liquid.

Portfolio

BLAKE SICHEL

Prompt engineer & AI integration specialist. Full-stack builder across frontend and backend — dashboards, native apps, and custom tools for real businesses. Third-year Business Administration major at UC Irvine. Everything here was built by me with Claude.

13

Projects

8

Deployed

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FlipVault

Balisong flipping trainer

Web app teaching butterfly knife flipping with 500+ curated video tutorials, progress tracking, gamification, and a 5-level mastery system.

Next.jsSupabaseFramer MotionTypeScript
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PitLane
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PitLane

Production ops platform for Deeblane — Bring a Trailer consignment

Problem: 4 SaaS tools running a Bay Area consignment shop. No single source of truth. Fix: one platform, 15-stage pipeline, 4-tier roles, $3.15M tracked. Stack: Supabase auth + RLS, edge functions, Google Sheets sync, ApexCharts. Real app login-gated; link below is a fake-data clone of the UI.

SupabaseEdge FunctionsPostgres RLSApexChartsGoogle Sheets APIHTML/JS
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Polecat Balisongs

Shop-ops platform for solo knifemaker — public site + full admin CMS

Problem: Wilfred (solo knifemaker, Huntsville AL) ran his shop on memory + spreadsheets — Instagram-only, no way to take custom orders, no inventory tracking. Fix: full custom platform live at polecatknives.com — fully CMS-driven public site (18 editable homepage sections, editable nav + hero CTAs, dedicated Available Now shop feed) plus a Supabase-authed admin where Wilfred self-manages Catalog, In-Shop builds, Archive, Build Log, Events, Testimonials, Clients tracker (specs, materials, hours, money, timeline, blems, photos), and Materials inventory (+1/-1 quick-log, low-stock alerts) — all from his phone, plus print-ready PC-YYYY-#### invoices with PAID stamp. Stack: Supabase Auth (magic-link + password) + RLS, Supabase Storage with iPhone HEIC auto-convert + Cropper.js crop/zoom, typography picker, 4-theme system, mobile-first table-to-card responsive with 44×44px touch targets, full audit pass (a11y, SEO, security, voice scrub). Shipped live in time for Blade Show 2026.

Supabase AuthSupabase StoragePostgres RLSNetlifyHTML/JSMobile-firstCMS
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Blakelike OS
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Blakelike OS

Personal business dashboard

All-in-one personal dashboard (11,150 lines) wrapped in a native macOS app. Manages contacts, balisong inventory/trading/reviews, resale, social media planning, classes, and time tracking.

HTML/JSD3.jsSwiftWKWebView
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Jarvis
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Jarvis

Multi-agent deep research system

8 specialized Claude agents (Opus/Sonnet orchestration) for exhaustive research sessions with a live monitoring dashboard.

Claude APINode.jsMulti-Agent
What it produces — Sample Report →
IN PROGRESS

Brand Brawl

Entrepreneur execution engine

Daily execution engine combining a business planner, competitive accountability system, and AI-powered scheduler with energy-aware task scheduling and challenge pools.

Next.jsTypeScriptPrismaZustand
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Mahjong Sensei
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Mahjong Sensei

Japanese mahjong teaching app

Japanese mahjong teaching web app with beginner-friendly curriculum, 4-player game vs AI, puzzle system, yaku reference, XP/leveling, and a dark forest aesthetic.

HTML/CSS/JSSVGPWA
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IN PROGRESS

ClaudeFace

AI content automation platform

Self-hosted AI content automation generating and distributing short-form video across multiple channels. Target: 12 Shorts/day across 4 channels with AI review pipeline.

PythonFastAPINext.jsClaude APIFFmpeg
OFFLINE

Tip In Racing

Motorcycle tire inventory tracker

Problem: Dunlop trackside crew logging tires on paper. Fix: mobile tire service app — grid entry, inventory, customer profiles, POs. Built and demoed live at an open track day in 20 minutes.

HTMLTailwind CSSlocalStorage
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ObsidianConnect

AI-powered second brain

Persistent memory system giving Claude Code access to an Obsidian vault for cross-session knowledge, auto-capture of decisions and ideas, and multi-project context.

ObsidianMCPPythonMarkdown
CONCEPT

Construction AI

AI for blue-collar businesses

Exploratory business offering AI-powered services to construction and blue-collar companies. Blending done-for-you services with AI automation shop offerings.

BusinessAI Services
IN PROGRESS

Doheny Bike

E-bike shop curator + service site (pitch prototype)

Problem: Dana Point e-bike shop (Jason Spates) needed a pitch site + repositioning. Fix: 11-page static prototype built overnight. 31 bikes / 6 brands, 14 accessories, service-request flow, cart drawer, search modal — all from 2 data templates. Repositions "we make bikes" → "hand-picked + locally serviced". Designed to port to Shopify Liquid post-engagement.

HTML/JSTailwindNetlifyStatic Site

In-House AI Tools

Purpose-built Claude Code skills I've authored — installable tools that extend what AI can do for your workflow. Interested in one? Get in touch.

About Me

Third-year Business Administration student at UCI Paul Merage. Clubs, leadership, internships — everything I do outside the portfolio.

Zotbotics Robotics Club

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UC Irvine

UCI's go-to robotics community — drones, 3D printing, makerspace, 4 clubs & 1 network under one roof.

  1. MakerSpace Manager — 3D Print Farm

    Part-time · Oct 2025 - Present · Irvine, CA

    Running the club's 3D-print farm and leading the team of members operating it day-to-day.

  2. UAV Treasurer & Head of Drone Program

    Part-time · Oct 2025 - Present · Irvine, CA · Hybrid

    Treasurer and Head of the Tinywhoop and 5-inch Drone Program for UCI's premier Unmanned Aerial Vehicles team.

  3. UAV & PEV Event Organizer

    Seasonal · Apr 2024 - Oct 2025 · 1 yr 7 mos · On-site

    Event Organizer and active member for UCI's Unmanned Aerial Vehicles and Personal Electric Vehicles clubs.

Event OrganizationPeople ManagementLeadership

LEADS Program

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UCI Paul Merage School of Business

Leadership Experience and Development for Success — a selective 2-year mentorship & professional development program for Merage undergraduates.

  1. VP of Mentorship

    Apprenticeship · Oct 2024 - Present · On-site

    Mentor Assigner, Creative Director, and Overall Leader for the LEADS development business organization.

MentoringTeam Leadership

Empire Construction & Engineering

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Santa Rosa, CA

30+ year North Bay general construction & engineering firm — commercial, winery restoration, residential, and agricultural projects.

  1. Project Manager

    Internship · May 2025 - Sep 2025 · 5 mos · Santa Rosa, CA · On-site

    Project Manager and field worker on commercial and winery restoration jobs — coordinated crews, tracked progress, and kept projects moving through the summer.

@blakelikecar

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Freelance

Professional car & vehicle-listing photography under my own brand.

  1. Freelance Photographer

    Freelance · Mar 2022 - Jan 2025 · 2 yrs 11 mos · California

    Professional car photography and vehicle-listing shoots — ran the whole operation end to end (booking, shooting, editing, delivering).

EntrepreneurshipAdobe Photoshop

Built with Next.js + Claude · Auto-deploys from Git + Vercel