Personable AI solutions for small businesses — no corporate nonsense
1-on-1 support and fully custom solutions for real companies. Not a faceless agency — Blake works directly with you to build exactly what your business needs, using AI to punch way above your weight class.
Let's work together
bsichel@blakelike.com
Social Media Marketing & Content Strategy
Developing social media marketing plans and content strategy — building brand identity, planning content calendars, and crafting engagement-driven posts across platforms.
Open →Custom Ops Platform — Bring a Trailer Consignment
Bay Area car consignment shop specializing in Bring a Trailer auctions. I built PitLane for them — their full operations platform: 15-stage consignment pipeline, 4-tier role-based access, Supabase-backed vehicle inventory, sales tracking, follow-up automation, and Google Sheets integration. See the PitLane project card below for a demo + details.
Open →Shop Platform — Public Site + Admin CMS
Hand-milled balisong knifemaker in Huntsville, AL. Built polecatknives.com — a public site where every section is editable, plus a phone-first admin for catalog, in-shop builds, build log, events, testimonials, a private clients tracker, materials inventory with low-stock alerts, and print-ready invoices. Live since Blade Show 2026 and still getting rounds (Sept 2026: everything-editable content model, two-device-safe sync).
Open →E-Bike Shop Site — Curator + Service Repositioning
Independent e-bike shop in Dana Point, CA owned by Jason Spates. Built a full 11-page static prototype overnight for a Sunday-morning pitch — homepage, 31 bikes across 6 brands, 14 accessories, service-request flow, cart drawer, search modal — all driven by 2 data templates. Repositioned the brand from "we make bikes" toward "hand-picked + locally serviced" curator + service shop. Designed to port cleanly to Shopify Liquid.
Open →Website Concepts — Six-Livery Design System
Collector-car storage and consignment club in San Rafael, CA. Took their new brand package (Gulf Sky, Heritage Blue, Gulf Orange, flame mark) and built one homepage six ways — six liveries, each with its own logo family, type, and photo treatment, all generated from a single base so a copy change lands in every version. Showcase is live on this site.
Open →Events Engine + Site Prototype
Orange County community network that publishes a weekly events digest. Built the scraping engine behind it — 64 sources (city feeds, museums, venues, aggregators) into one weekly, seven-category digest with a health report and new-source discovery on every run — plus a prototype redesign of orangecountynetwork.com with the event finder built in.
Portfolio
Custom software for small businesses — ops platforms, client sites, internal tools, AI pipelines. Fourth-year Business Administration major at UC Irvine, Paul Merage. Everything here was built by me with Claude.
14
Projects
9
Deployed
Open site→Balisong flipping trainer
Web app teaching butterfly knife flipping with 550+ curated video tutorials, progress tracking, gamification, and a 5-level mastery system.
Fake-data demo→Production ops platform for Deeblane — Bring a Trailer consignment
Problem: 4 SaaS tools running a Bay Area consignment shop. No single source of truth. Fix: one platform, 15-stage pipeline, 4-tier roles, $3.15M tracked. Stack: Supabase auth + RLS, edge functions, Google Sheets sync, ApexCharts. Real app login-gated; link below is a fake-data clone of the UI.
Public site→Shop-ops platform for solo knifemaker — public site + full admin CMS
Problem: Wilfred (solo knifemaker, Huntsville AL) ran the shop on memory and spreadsheets — Instagram only, no way to take custom orders, no inventory. Fix: polecatknives.com — a public site where every section is editable, plus a phone-first admin for catalog, in-shop builds, build log, events, testimonials, a private clients tracker, materials with low-stock alerts, and print-ready invoices. Live since Blade Show 2026, still shipping: the Sept 2026 round made the whole site editable and added diff-based sync so his phone and laptop can edit at once without clobbering each other. Stack: Supabase Auth + RLS + Storage, iPhone HEIC auto-convert, 4-theme system, mobile-first, Vercel.
Open demo→Personal business dashboard
All-in-one personal dashboard (11,150 lines) wrapped in a native macOS app. Manages contacts, balisong inventory/trading/reviews, resale, social media planning, classes, and time tracking.
Open demo→Multi-agent deep research system
8 specialized Claude agents (Opus/Sonnet orchestration) for exhaustive research sessions with a live monitoring dashboard.
Entrepreneur execution engine
Daily execution engine combining a business planner, competitive accountability system, and AI-powered scheduler with energy-aware task scheduling and challenge pools.
Open site→Japanese mahjong teaching app
Japanese mahjong teaching web app with beginner-friendly curriculum, 4-player game vs AI, puzzle system, yaku reference, XP/leveling, and a dark forest aesthetic.
AI content automation platform
Self-hosted AI content automation generating and distributing short-form video across multiple channels. Target: 12 Shorts/day across 4 channels with AI review pipeline.
AI-powered second brain
Persistent memory system giving Claude Code access to an Obsidian vault for cross-session knowledge, auto-capture of decisions and ideas, and multi-project context.
AI for blue-collar businesses
Exploratory business offering AI-powered services to construction and blue-collar companies. Blending done-for-you services with AI automation shop offerings.
Prototype→E-bike shop curator + service site (pitch prototype)
Problem: Dana Point e-bike shop (Jason Spates) needed a pitch site + repositioning. Fix: 11-page static prototype built overnight. 31 bikes / 6 brands, 14 accessories, service-request flow, cart drawer, search modal — all from 2 data templates. Repositions "we make bikes" → "hand-picked + locally serviced". Designed to port to Shopify Liquid post-engagement.
Lead livery→One homepage, six liveries — a design system built from the club's brand package
Problem: Marin Car Club (collector-car storage + consignment, San Rafael) had a new brand package and no site that matched it. Fix: one homepage built six ways. Six liveries from the club's own palette (Gulf Sky, Heritage Blue, Gulf Orange), each wearing a different logo family and typeface, generated from a single base so a copy change lands in all six. Sections: hero, mission pillars, ten services with per-livery photo treatments, consignment process, join-the-club, visit. Scroll-reveal motion system and a contrast gate on every livery. Stack: static HTML/CSS/JS, Python variant generator, served as a showcase on this site.
Site prototype→Weekly events engine — 64 sources into one digest — plus a site prototype
Problem: Orange County Network's weekly events digest was hand-assembled and kept missing the niche stuff — Cars & Coffee, salsa nights, popups. Fix: a scraping engine that pulls 64 sources (city feeds, museums, venues, aggregators) into one weekly CSV under a locked seven-category taxonomy, with a per-source health report and new-source discovery on every run. One July run delivered 597 events with zero errors. Plus a prototype redesign of orangecountynetwork.com with the event finder built in, running on the engine's real data. Stack: Python, httpx + BeautifulSoup, Firecrawl for the stubborn sites, static HTML/JS front end.
Purpose-built Claude Code skills I've authored — installable tools that extend what AI can do for your workflow. Interested in one? Get in touch.
Deep research on autopilot
Click to learn more ▾
8
Agents
Specialists + orchestrator + auditor
3
Research Tiers
2 min / 15 min / 1+ hr
45min
Avg Deep Dive
Zero human input needed
20+
Sources per Report
Cross-checked between agents
URL in, pitch site out
Click to learn more ▾
~10min
URL to Pitch
Pasted URL to deployed site
6
Pipeline Steps
Qualify, research, brand, build, deploy, follow up
Yes
Auto-Deployed
Client gets a live link
3
Follow-Up Emails
Personalized drip sequence
QA inspector for any app
Click to learn more ▾
5
Check Categories
DOM, console, network, a11y, visuals
~3min
Audit Time
Full app, minutes not hours
14+
WCAG Checks
Contrast, focus, touch targets, more
Report
Output
Ranked critical to low
Claude with a real memory
Click to learn more ▾
Yes
Cross-Session
Remembers every prior conversation
3 types
Auto-Capture
Decisions, ideas, lessons
All
Projects Connected
Knowledge flows between projects
Obsidian
Storage
Markdown files I own
Outreach with a prototype attached
Click to learn more ▾
5
Pipeline Stages
Hunt, audit, build, draft, review
10
Audit Categories
Full digital-presence scorecard
5
Drafts per Run
Capped to keep quality high
Never
Auto-Send
Every draft reviewed by hand
Topic to finished video
Click to learn more ▾
7
Pipeline Stages
Script through final composite
5
Video Providers
Sora, Kling, Veo, and more
~5min
Topic to Video
One command end to end
Shorts + Reels
Formats
9:16 with hooks and captions
Fourth-year Business Administration student at UCI Paul Merage. Clubs, leadership, internships — everything I do outside the portfolio.
UC Irvine
UCI's go-to robotics community — drones, 3D printing, makerspace, 4 clubs & 1 network under one roof.
Part-time · Oct 2025 - Present · Irvine, CA
Running the club's 3D-print farm and leading the team of members operating it day-to-day.
Part-time · Oct 2025 - Present · Irvine, CA · Hybrid
Treasurer and Head of the Tinywhoop and 5-inch Drone Program for UCI's premier Unmanned Aerial Vehicles team.
Seasonal · Apr 2024 - Oct 2025 · 1 yr 7 mos · On-site
Event Organizer and active member for UCI's Unmanned Aerial Vehicles and Personal Electric Vehicles clubs.
UCI Paul Merage School of Business
Leadership Experience and Development for Success — a selective 2-year mentorship & professional development program for Merage undergraduates.
Apprenticeship · Oct 2024 - Present · On-site
Mentor Assigner, Creative Director, and Overall Leader for the LEADS development business organization.
Santa Rosa, CA
30+ year North Bay general construction & engineering firm — commercial, winery restoration, residential, and agricultural projects.
Internship · May 2025 - Sep 2025 · 5 mos · Santa Rosa, CA · On-site
Project Manager and field worker on commercial and winery restoration jobs — coordinated crews, tracked progress, and kept projects moving through the summer.
Freelance
Professional car & vehicle-listing photography under my own brand.
Freelance · Mar 2022 - Jan 2025 · 2 yrs 11 mos · California
Professional car photography and vehicle-listing shoots — ran the whole operation end to end (booking, shooting, editing, delivering).